Customer references

MMA

• Pierre et Vacances
• SNCF
• Guerlain
• CASIO
• AREAS
• NORRSKEN
• Fiat
• Lancia
• Alfa Romeo
• CNH Parts and Service
• NUTRICIA
• Crédit Agricole
• Crédit Agricole : Ile de France
• MAAF

bancassurance

b2b

fidelisation

animation

conquete

md

plv

31 août au 31 octobre 2009

HP5 - Health and Auto

Difficult market context:

car market in crisis (drop in the number of registrations of new and second-hand vehicles);

slack real estate market;

financial and economic crisis, drop in the purchasing power and cutbacks on household spending.

The campaign is structured around 5 products:

Major: car insurance and health insurance, at the same level;

Minor: car credit, home insurance and revenue insurance (chosen according to the harpoon).

Campaign without product innovation, and therefore highly PROMO oriented

http://www.google.com

bancassurance

b2b

fidelisation

animation

conquete

md

plv

16 février au 11 avril 2009

HP2 - Auto

2nd campaign of 2009.

This campaign is structured around 2 products:

Major: car insurance

Minor: car credit

Campaign without product innovation, and therefore highly PROMO oriented (= sales)
€ 100 reduction for every fully comprehensive insurance policy taken out
An attractive rate for car credit

http://www.google.com

bancassurance

b2b

fidelisation

animation

conquete

md

plv

5 mai au 30 juin 2008

HP3 – MRH (comprehensive home insurance)

3rd campaign of the year for MMA.

This campaign mainly concerns housing. It includes two other products, personal credit (deco and home improvement) and Loan Insurance. (minor).

In MRH (comprehensive home insurance), 2 free months.
A credit at promo rate for everyone (an extra "bonus" for customers with a 1 % reduction if 5 years with MMA).
1 year's insurance reimbursed if 10 years without a claim (and level 3 or 4 MRH)

http://www.google.com