• Customer references
  • MAAF

    • Pierre et Vacances
    • SNCF
    • Guerlain
    • CASIO
    • AREAS
    • NORRSKEN
    • Fiat
    • Lancia
    • Alfa Romeo
    • CNH Parts and Service
    • NUTRICIA
    • Crédit Agricole
    • Crédit Agricole : Ile de France
    • MMA

    bancassurance

    b2b

    fidelisation

    conquete

    md

    plv

    janvier 2010

    January 2010 auto campaign

    Context: To strengthen its position as mutual insurance, MAAF is launching a national car campaign with a twofold offer:

  • 2 months car insurance offered
  • 0 % increase on prices


    • Response from One: Capitalise on protecting purchasing power by creating a "self-defence" saga

    Tools :
  • posters in windows and inside agencies
  • Brochure
  • prospect and customer letters

    bancassurance

    b2b

    fidelisation

    conquete

    md

    juin 2007

    Young people offer

    bancassurance

    conquete

    plv

    internet

    Septembre 2010

    Prévoyance Septembre 2010

    maaf:maaf01
    maaf:maaf02
    maaf:maaf03
    • fr

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